• Better understand the possibilities and limitations of their company
• Identify "major" trends and anticipate their effects on the company
• Be prepared to react to major phenomena
• Position themselves appropriately in their market
• Choose more effective directions
• Ensure the growth and profitability of their organization
• Create a sense of security and coherence within their organization
• Increase the credibility of their company with stakeholders
• Develop means of monitoring and control
• Reduce the risk of failure

1. Start with a "mission, vision and values" exercise, which is the very basis of the company's personality and its evolution.
2. Define the strategic planning issues
3. Perform a diagnostic of the company's main functions - a sort of "X-ray" of the company
4. Analyze the external environment
5. Establish the company's strategic objectives
6. Define and select the main actions that will enable the company to achieve its strategic objectives:
7. Develop a detailed action plan that includes:
8. Designate an internal "action plan custodian
9. Conducting an annual internal review of the strategic plan

Are you taking the time to step back and analyze the future of your organization?

Actualisation can assist you in analyzing your environment and help you take a strategic position that will allow your company to grow.