Sales training
Developing a winning sales strategy
In a world of rapid transformation in which competition is fierce, it is necessary to develop and structure sales strategies that will propel your business development. To do so, you must first understand your role, the strategies and then develop the key competencies in order to implement a winning sales strategy.
Private group
In person
Objectives
- Maintain a strategic watch independently
- Develop a sales strategy based on the internal and external environment
- Create competitive advantages to differentiate yourself
- Structure sales activities
- Develop an action plan and a sales roadmap
Content
1. GENERAL CONCEPTS
- Your role
- Concepts
2. STRATEGIES
- Influence marketing
- Data marketing
- Community management
- Prospecting
- Loyalty
- Brand awareness
- Advertising
- Networking
3. STRUCTURING SALES ACTIVITIES
- The pipeline
- Creating opportunities (lead generation)
- The tools
- Sales process
- The sales infrastructure
4. SALES FORCE MANAGEMENT
- Develop objectives based on salaries
- Managing the sales force
- Statistics
Who should attend?
Any manager, executive, supervisor who can make decisions about sales staff.
To maximize training periods, the number of participants is limited to 12 per group.